Marketing strategy of star tv

Be Dune Daha at pm has replaced Ambat God which has been taken off air.

BARC recorded a total of million impressions in the India urban market and a total of 1, impressions in the all-India market. Vikram Menon, president and country head—OgilvyOne Worldwide, India, added that in some ways, Star has the first-mover advantage with the quality of their content. There are about 20, advertisers on television, across all channels. Seems like even the regional channels are looking to tap the youth quotient of the country. An OBD service has been created inviting people to sample their new shows by making telephonic calls to them which will have recorded voices of the protagonists. India vs. The platform will also stream upcoming Cricket World Cup matches live, with a five-minute delay.

This number is 2. Star India is looking at a good chunk of this number, Gupta said.

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Gupta said their idea was to first build scale, like they did in Starsports. Outdoor promotion is focussed in metros and 1 million plus towns in Marathi localities tipping more towards using stations than hoardings. The India vs.

Marketing strategy of star tv

Anil K. To address bandwidth issues, Hotstar also offers the option for content to be downloaded and watched at a later time. A business newspaper reported last year that Star India has bet Rs.

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The tournament reached million people in India, one of the highest viewed tournaments in Quirky, gripping and nationally-emotional TVCs were made and beamed on national television starting early The idea, said Sanjay Gupta, chief operating officer, Star India, is to be a one-stop destination for users to consume premium content across genres and languages and, more importantly, at their own convenience.

Coming 18 months after the launch of its other digital property, Starsports.

Why are we cross referencing Kundera in a write-up for sports marketing campaigns? The first edition of this month long activity will be telecast somewhere in April. Quite unlike other players in this space, which offer either just movies or TV. Star helped building its audience with readytoraid and a TVC that captured well rural India, the topography the game is primarily associated with. Similarly, for the first time, English dramas and serials that premiere in the US and are showcased on Star in India, will also be available for consumption on Hotstar. Starting 3 February, the channel came up with a fresh look with a new logo, tagline and a completely different philosophy. They will be brought to Mumbai for a day and given training by mentors from the profession they want to enter. Seems like even the regional channels are looking to tap the youth quotient of the country. Quirky, gripping and nationally-emotional TVCs were made and beamed on national television starting early With T20WC as easy and relatable as ever, the match between India vs. With some smart packaging, marketing and advertising, Star India has managed not only to acquire broadcast rights for the region for some of the big sporting events, but also get the eyeballs and advertising revenue to justify the millions of dollars it is sinking into Indian sports. Star India is looking at a good chunk of this number, Gupta said. To make the Hotstar initiative work, Star launched a marketing blitz on its own channels. More shows are slated for a mid April launch. India had been itching to take revenge over England, a side which had defeated the Indian cricket gladiators in three consecutive Test series prior to this.
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STAR TV in India: The Growth Strategies